Wednesday 18th October, 8AM - In the decadently chic Soho Hotel, located within the bustling entertainment neighbourhood, the newly-announced Regatta brand collaborator, Kimberley Walsh, is preparing for a jam-packed day filled with press, social events and photo-shoots. Within the hour, her exclusive collection with the renowned outdoor brand will go live onsite and fill the rails of all of their stores. Anticipation is in the air at the penthouse suite of the hotel, where the press and social media influencers are beginning to arrive for their breakfast morning with Kimberley. As the attendees peruse the collection against the breath-taking backdrop of London’s morning skyline, Kimberley is busy working the room, ensuring that every person in attendance has their chance for a chat with the woman of the hour. Over coffee, prosecco and delicious breakfast goodies, the new face of Regatta proves why deserves that title, encompassing an approachable, friendly demeanour whilst remaining insightful and knowledgeable about the products in this unique range.
Here are a few snaps that provide a behind the scenes peak of the events of the Kimberley Walsh launch day.
Shop the full Kimberley Walsh collection here.